Sasha Jovanovich (1963) is a visual artist based in Amsterdam. Having previously studied applied art and architecture at the University of Belgrade, he graduated from the Amsterdam Gerrit Rietveld Art Academy in 1993. Upon graduation, Sasha was the recipient of the BKVB grant for perspective emerging artists and went on to co-found JAB, an avant-garde funerary art studio. Sasha's conceptual art was exhibited in the Netherlands, Germany, Serbia and Great Britain. He started creating digital art in mid nineties.